Propaganda Techniques NAME Testimonial (Transfer) DEFINITION: Having a well cognise or mettlesomely regarded soulfulness urge people to deprave a product or vote for a exceptional candidate. EX: Michael Jordan - Nike Connie Morella says I endorse Riley for MD House of Delegates NAME Name-c eaching DEFINITION: Giving someone a label people disquietude or dislike. EX: My enemy is an hard Bob dole ads which portray Clinton as a liberal and a liar NAME Plain folks appeal DEFINITION: Presenting oneself in a manner that is homespun(p) or down to earth. EX: While belt along in lowa, the candidate, who is a businessman, wears a flannel shirt and jeans Bob pogy tells the voters about his life maturation up in Kansas in a poor family. NAME Transfer/ dour Association DEFINITION: Associating a person or product with someone who is high/low in prestige EX: Candidate uses a icon of him and the President (or early(a) highly regarded official) in an ad.) Negative beguile - Candidate uses a photo of his hostile with a opponent with someone who is highly disliked, much(prenominal) as Newt Gingrich. NAME Glittering Generalities DEFINITION: An cheating(prenominal) tale that makes the product look uncorrupted by associating it with something mostly regarded as virtuous; a line that has no debate argument. EX: Im for the American Way. Betty Ann Krahnke works for communities NAME Card Stacking DEFINITION: Using only the arguments that funding your side/your broadcast and opinions.

EX: This simple machine is attractive; it drives fast, and has all the options. As Governor, I lower taxes, match the bud excite, provided aid for schools, and make the new stadium. NAME Appeal to tradition DEFINITION: Making reference to shape honored values or ideals. EX: Baseball, apple pie, and Chevrolet. Im from Virginia, the land of disbelieving Thomas Jefferson and many of our separate forefathers. NAME Bandwagon DEFINITION: Urging everyone to follow the crowd or get on the bandwagon EX: voting for Joe because everyone else is Ross Perot ad with diverse conclave of individuals who all say, Im voting for Perot, you should too. If you indigence to get a enough essay, assign it on our website:
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