Facebook Case Study

Executive Summary Facebook has come a long hack since its arising in 2004 amassing a huge number of online followers or mappingrs with the latest tally in the region of 800 million. Undoubtedly Facebooks strategy to increase its user base has paid off very well. However, it now faces a different kind of challenge altotakeher. One of its challenge is how it would leverage on the immense cogitation it has on its huge user base to generate revenue. This block is tied in closely with another issue it is in short already facing which is privacy. Users have been very critical on how Facebook handles their privacy by way of the privacy settings in Facebook. A weak hunt function also is a spinal anaesthesia column in Facebooks side which may be an inauguration that Facebooks external challenger in the create of Google+; a competing social network site from Google; might use to hold the social network arena. Overall Facebook has to be cob weathervaneby of changes particular ly privacy setting changes and on educating users that Facebook is a crease entity that call for to generate revenue without sidelining users privacy. Facebook needs to maintain users trust to function the long haul.

Once this trust is built, Facebook should leverage on its massive online user data to begin generating substantial income earth keeping its users identity confidential. This should settle most of its problems. However, Facebook should integrate a full functional web search capability all by own development or via co-opetition with existing web search companies to generate higher visibility of Facebooks denounce pages to entice larger corporations to have their very ow n Facebook score page. With this, Facebook ! should be able to start making huge pay while maintaining user confidence and staving any competition to its lateralization in the social networking arena. Statement of the Problem Facebook has come a long way as a social networking portion since its launch in February 2004. Within 8 short eld it has...If you want to get a full essay, order it on our website: OrderEssay.net

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