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CHAPTER 4 THE MARKETING ENVIRONMENT MULTIPLE CHOICE QUESTIONS 1. ________ fever results from the convergence of a wide range of forces in the marketing surroundfrom technological, economic, and demographic forces to cultural, social, and political ones. a. Marketing b. Cultural c. Technographic d. millennial retort: (d) worry: (2) foliate: 117 2. The ______________________ consists of the actors and forces outside merchandising that larn up merchandise managements expertness to rosiness downstairs and maintain successful relationships with its target customers. a. marketing disposal b. marketing system c. marketing network d. marketing surround Answer: (d) Difficulty: (3) rascal: 118 3. Which of the hobby price high hat describes the surround that includes the forces close to the order that affect its ability to manage its customersthe company, suppliers, marketing channel firms, customer markets, competitors, and publics? a. microenvironment b. macroenvironment c. global environment d. networked environment Answer: (a) Difficulty: (2) Page: 118 4.

All of the following would be considered to be in a companys microenvironment neglect: a. marketing channel firms. b. political forces. c. publics. d. customer markets. Answer: (b) Difficulty: (2) Page: 118 5. Which of the following BEST describes the environment that contains the larger social forces that affect the company-level enviro! nmentdemographic, economic, natural, technological, political, and cultural forces? a. microenvironment b. macroenvironment c. global environment d. networked environment Answer: (b) Difficulty: (2) Page: 118, 123, Figure 4-4 6. All of the following would be considered to be a part of a companys...If you want to get a full essay, order it on our website: OrderEssay.net

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