demographic Factors Research Assignment Managing in a cross-cultural Environment: MMPBL560 University of Phoenix May 10, 2010 Week Two Demographic novelty represents any characteristic that can serve as a basis for social categorization and self acknowledgement (Tsui & adenosine monophosphate; Gutek, 1999. p. 131). This paper will cover ethnic tolerance and accommodation, taboo diversity, sexual activity, race, and the impact of mass media. Using the course concepts covered, we will vindicate how organizations surrender adopted or incorporated these concepts to (1) enhance channel strategies, (2) foster innovation and creativity, and (3) meet the evolving needs of a world(a) craft environment. In global marketplace, organizations will encounter demographic factors such(prenominal) as age, race, education level, religion, political party preference, familiar orientation, and gender (Kottak & Kozaitis, 2003). As a team, we will put in Continental Airline, AT& ;T, Nike Inc., Columbia Broadcasting Network, and the fall in States Postal Service (UPS) to identify, apply, and analyze the best practices of each firm. compendium Carolyn Ayers: Continental Airlines - Ethnic margin and Accommodation: Multiculturalism and Pluralism Continental Airlines graded among the top of the best companies and Airline of the course for 2001.

Continental apply ethnic and multiculturalism demographic factors on the attention planning, which was their new alter diversity hiring, and multicultural marketing strategies, which change magnitude airlines loot and massive growth. Continental acquired a new military lastingness in hiring multicultura l employees, strategic training, and retaini! ng minority employees run through brought the preserve company to about 50% employees including bedrs are minorities today. This new mode of enlisting is crucial to airlines multicultural recruitment success. Continental leads in hiring and retaining Hispanics, and added Spanish signs in 20 airports. Hispanic, French, and Japanese advertising and hiring practices have increased multi-language crews who serve Mexico, Europe, and Asia. Other methods Continental is using to fight diversity and increase multiculturalism and pluralism are joining... If you want to get a full essay, order it on our website:
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