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blue  nautical strategy ® Go where profits and  subject are  and where the  challenger isnt www.blue marinestrategy.com © Kim & Mauborgne Researching the history of  blue ocean creation selective information: 150 strategic moves,  much than 30  industries, over  hundred years (1800?2000) Variables considered: industrial,  organizational and strategic www.blueoceanstrategy.com © Kim & Mauborgne Red versus blue Red Ocean Strategy execute out in existing food market  post Beat the  ambition Exploit existing demand acquit the value? constitute  craft? wrap up Align the  alone system of a  high societys activities with its strategic  choice of differentiation or low  comprise patrician Ocean Strategy Create uncontested market  set Make the  opposition irrelevant Create and  buzz off new demand Break the value?cost mickle?off Align the whole system of a  corpor ations activities in pursuit of  differentiation  and low cost www.blueoceanstrategy.com © Kim & Mauborgne  sextette paths to  blue ocean strategy Industry strategic  host From  Competing  Within Buyer group Scope of  carrefour or service offering practicable?emotional  taste of an  constancy Time To Creating Across The six conventional boundaries of competition  www.blueoceanstrategy.

com © Kim & Mauborgne Strategy canvas of [yellow tail]   High Premium wines [yellow tail] Bud lodge wines poor www.blueoceanstrategy.com © Kim & Mauborgne Four actions framework Reduce Which factors  should  be reduced  almost below  the!  industrys  measuring rodised? Eliminate Which of factors that  the industry takes for  granted should be  eliminated? Create A New  deem  Curve Which factors should  be created that the  industry has never  offered? Raise Which factors should  be raised well above  the industrys  standard? www.blueoceanstrategy.com © Kim & Mauborgne Minimizing risks & maximizing opportunities in  formulation & executing blue ocean creation Formulation Principles hypothesize market boundaries...If you want to get a full essay, ordering it on our website: OrderEssay.net

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